Get Straight and Level: Practical Airline Economics, 3rd Edition PDF

By Stephen Holloway;

ISBN-10: 0754672581

ISBN-13: 9780754672586

ISBN-10: 0754690903

ISBN-13: 9780754690900

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Additional resources for Straight and Level: Practical Airline Economics, 3rd Edition

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Strategic management texts generally use the metaphor of a ‘value chain’ to characterise the way in which a firm’s activities are organised to combine inputs and transform them into outputs valued by customers. A firm’s value chain is itself part of a wider value system encompassing the value chains of suppliers, partners, distributors, and customers. Porter (1991, p. 104) has put the argument as follows: Competitive advantage results from a firm’s ability to perform required activities at a collectively lower cost than rivals, or perform some activities in unique ways that create buyer value and hence allow the firm to command a premium price.

Airlines vary widely with regard to the choices they make.

These dimensions of strategy will be considered briefly in the context of the airline industry. Corporate Strategy: The Industrial Scope Decision The industrial scope decision addresses which businesses a corporation should be investing in. It is the essence of ‘corporate’, as different from ‘competitive’, strategy. During the 1970s and early 1980s, portfolio planning matrices such as the Boston Box, the McKinsey 6 STRAIGHT AND LEVEL: PRACTICAL AIRLINE ECONOMICS Directional Policy Matrix, and the Arthur D.

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Straight and Level: Practical Airline Economics, 3rd Edition by Stephen Holloway;


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