By Zygmunt Bauman
This liquid smooth international of ours, like any beverages, can't stand nonetheless and hold its form for lengthy. every thing retains altering - the models we keep on with, the occasions that intermittently capture our realization, the issues we dream of and issues we worry. And we, the population of this international in flux, think the necessity to comply with its pace via being 'flexible' and regularly able to switch. we wish to be aware of what's going and what's more likely to take place, yet what we get is an avalanche of knowledge that threatens to crush us.
How are we to sift the data that truly concerns from the tons of lifeless and inappropriate garbage? How are we to derive significant messages from mindless noise?
We face the daunting job of attempting to distinguish the real from the insubstantial, distil the issues that topic from fake alarms and flashes within the pan.
Nothing escapes scrutiny so stubbornly because the traditional issues of lifestyle, hiding within the mild of misleading and...
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Additional resources for 44 Letters From the Liquid Modern World
The chat websites are, Zimmerman says, new potent drugs to which teens are now addicted. You’ve heard about the withdrawal torments of people, young and not so young alike, addicted to other kinds of drugs; you can therefore imagine the agony those teens would go through were some virus (or their parents, or their teachers) to block their internet connections or put their mobiles out of operation. In our unpredictable, constantly surprising and stubbornly unfamiliar world, the prospect of being left alone may indeed feel horrifying; one can name a lot of reasons to conceive of solitude as a highly uncomfortable, threatening and terrifying condition.
Electronic contraptions answer a need not of their own making; the most they could have done was render a need already fully formed yet more acute and salient, as the ways of acting on it have come tantalizingly within everybody’s reach, and call for no more effort than pushing a few keys. ’ Obviously, they knew what they were talking about, and why that advertising slogan was likely to sell the gadgets on offer – as it did, in uncounted millions. They knew there were millions of people in the streets who felt lonely, and who detested their solitude as painful and abhorrent; people not just deprived of company, but grieving over its absence.
So that ‘doing’ on which you can tweet may mean not much more than ‘having a quatro formaggio pizza’, or ‘looking through the window’, or ‘feeling sleepy and going to bed’, or ‘being dead bored’. Courtesy of the Twitter management, our notorious yet shameful reticence and awkwardness in reporting the motives and the goals of our actions, and the feelings that accompany them, have been acquitted of being a handicap and promoted to the rank of a virtue. What we, along with all the other people like us, are told and given to understand is that the only thing that matters is to know and to make others know what we are doing – at this moment or any other; what matters is ‘to be in view’.
44 Letters From the Liquid Modern World by Zygmunt Bauman